Design on Demand.
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Wallism is a Swedish, digital-first wallpaper brand with a clear mission: to make high-quality, custom-designed wallpaper accessible to everyone. With a seamless e-commerce experience, they allow customers to personalise wallpaper by adjusting colour, scale, and layout, turning interior design into something intuitive, playful, and entirely unique.

Behind the scenes, this level of flexibility demands more than creativity, it requires a production partner that can deliver precision, speed, and sustainability production at scale. That’s where Borås Tapetfabrik comes in.

As a digital-first brand, we
need a partner who understands playfulness, speed, precision – and what it really means to lead a creative revolution for walls.

Edward Höglund, Chief Content Officer, Wallism

digital can still
be tactile, fast
anD beautiful

Through our digital print technology and agile workflows, we help Wallism bring each design to life, one roll at a time. Whether it’s a one-off feature wall or a full-scale interior project, our process supports small batch, on-demand production with consistent quality, vibrant colour, and detailed finishes.

Our collaboration is shaped by a shared ambition to make great design more accessible, without compromising on quality or production responsibility. With FSC-certified materials, water-based inks, and a circular approach to manufacturing, we support Wallism in offering a modern, personalised wallpaper experience with a reduced environmental impact.

Together, we prove that digital can still be tactile, fast can still mean beautiful, and personalisation doesn’t have to come at the cost of quality or conscience.

Borås Tapetfabrik

More than wallpaper.
A partner in creation.

At Borås Tapetfabrik, we offer more than production, we provide a complete partnership from idea to finished wallpaper. With design, product development, and manufacturing under one roof in Borås, we combine craftsmanship, technical expertise, and flexible production to bring each vision to life. 

Whether you are developing a new collection or refining an existing one, we support you every step of the way, from material selection and printing techniques to colour, texture, and final finish.

Curious to see what that looks like in practice? Explore our cases and discover how we collaborate with brands, designers, and retailers to create wallpaper that stands out.